INSTAGRAM ENGAGEMENT PRO - WHAT WE'VE LEARNED SO FAR
As our first official launch of the Engagement Pro program in April, we learned so much more about the Instagram algorithm than we had known before. Our program works by tricking the Insta algorithm into pushing your content to more people. However, Instagram pushes your content based on previous activity, current audience and then builds a trajectory. This is how and why your content is shown to certain people regularly. Since we’re not managing anyones accounts, we’re not able to target specific audiences, only you, as the user, and Instagram are responsible for that.
So what does that mean for you? Whatever we do simply amplifies what you’ve already done on your account. Here are some examples:
(Please keep in mind these are examples of what we saw in general, not on any specific profile but are key strategies to keep in mind to anticipate and work around future Instagram algorithm updates on your own)
+ You entered an international giveaway at one point OR have a substantial international audience outside of your home country or language. If Instagram only shows your content to 1a small percentage of your audience, but we start pushing harder to your audience that doesn’t understand or resinate with your content, the efforts won’t be successful. Additionally, Instagram will put you on the explore pages of accounts that are similar to your following. Both of these things hurt you because your content will consistently be pushed to audiences that will be less likely to engage with your account. The only way to solve this would be to focus on growing your home country / language following or remove those accounts from your following manually. Engagement tactics won’t work in these situations. We found this to be an issue on accounts with over 10k combined international demographic.
+ You joined a giveaway and are getting unfollows or you’re just losing followers without cause. We can without a doubt say that we have enough data to prove that unfollows = bad engagement. Instagram weighs unfollows very heavily when pushing your content. Their system seems to use that metric to assume your content has become “uninteresting”, thus stalling the traffic they send to your content. Giveaways are a great way to grow quickly but they should be used tactfully and with some sort of engagement plan to help fight this.
+ You’ve ever purchased followers, likes or comments. We all know that’s a bad idea but here is the real reason those things hurt your engagement. Just like we mentioned above, regarding international audiences, Instagram will use the metrics of the types of profiles and users that like, comment and follow your page to determine where to push your content. So, Instagram will literally push your content to accounts that are inactive, fake or not interested in your content if they see those accounts within your stats.
Additionally the relationship between what we do and what you do is extremely symbiotic. The most successful account growth happened with users that weren’t affected by issues listed above and posted 7 - 9 times per week, as opposed to those that posted between 3 - 4 times per week. It seems once there is a big enough time gap, there slow crawl to get the stats back to your top performance range. The more momentum, the more engagement.
The biggest thing we learned was that one size DOES NOT fit all. What worked for one account, didn’t necessarily work for another and once we got a flow of upward progress, engagement would dip and we would have to re-strategize weekly. This is really important for you to know so that when you come up with your own strategies on how to create higher engagement you can pivot quickly. Key point - you can never, ever get comfortable. I’m convinced more than ever that Instagram is deliberately trying to make success a challenge based on what we’ve seen. What that really means for your is, don’t use the same hashtags over and over, don’t post at the same exact time everyday, don’t join an engagement pod with the same users commenting on your posts - everything you do needs to be switched up weekly. When Insta notices ANY sort of pattern, even something that doesn’t violate their terms, they’ll squash it so be prepared to change direction often to keep the momentum going.
Engagement is the most important way to grow your brand, even more than you follower count! High following with low engagement makes it much harder to work with brands and get ahead of the algorithms. This service will provide increased traffic and engagement on your Instagram and Blog / Website.
Much like the Instagram algorithm, search engine ranking will increase when there is more traffic and engagement. It’s a real catch-22… you need engagement to get engagement. We use a series of techniques to drive traffic to your profile and website. The goal is to get algorithms to show your content more often on the explore page, show it to more of your audience and / or move your website further up on search engines.
30 Day Program (4 weeks)
SEO techniques will be used to drive traffic to your Insta and website (same cost with our without active website)
You will be given tracking links to follow the progress
This technique requires you to be active on your Instagram profile, posting at least once per day or not going more than two days without posting.
This technique DOES NOT guarantee engagement to your profile so there will be no liking, commenting, bot activity to produce fake engagement. Our technique tricks the algorithms into rewarding your profile, which should increase your engagement if you are posting quality content often, following Instagram algorithm rules (view more HERE), utilizing hashtags properly etc.
You will be given pointers if we feel you should make any changes to help the process along.
ESTIMATED GROWTH BASED ON TRACKABLE STATS
5k+ more website views
3-5k+ Instagram profile views / visits
Engagement increase (likes + comments + saves)
Increased following can’t be guaranteed while trying to achieve authentic engagement, but it helps attract more people to your profile which can help you grow your following.
IMPORTANT: there are a variety of factors that go into gaining a quality following. Creating quality content is the only real way to organically create engagement. Even with our efforts, if the quality content is not present, our efforts won’t be successful. To combat this you will be given tracking links and we’ll request a few pieces of tracking information to verify the work is being done on our end with measurable data. This will allow both parties to identify where the focus needs to be. We will NEVER ask for your username and password for any accounts but you will be required to provide requested screen shots to verify engagement in addition to signing up on zine.co and connecting your website analytics so we can track your web progress.