PRIMARK FASHION WEEK
ABOUT THE CAMPAIGN:
Fashion Week is almost here and we've planned something pretty amazing with Primark. They have hired THB Marketing House to connect 6 female influencers (a little girl gang, if you will) to go shopping at their store and wear a full look to a few shows during Fashion Week.
If you don't know, Primark is a HUGE UK based brand (with over 5 million Instagram followers) and they are trying to break into the American influencer scene in a big way.
This collaboration is two parts (two different days) - you must be available for both days to participate.
- Insta Story and Snap chat content day 1 & 2 with tag @primark
- Outfit photo from day 2 on your Instagram feed with tag @primark in both the caption and tag
- Hashtags #primarkusa #iworkwithprimark
- Our videographer and photographer will give you access to all the media for posting
$500 compensation via PayPal or check.
$200 gift card to shop for a head-to-toe look from their store. The clothes are very inexpensive, so this will be more than enough for your look.
DAY 1: SHOPPING DAY February 3rd at 12:30PM SHARP
Primark doesn't sell online, their store is in Staten Island.
We will schedule an UBER SUV to the store. Meeting location TBD.
A videographer will come with us to shoot a teaser video that will be previewed before the shows, it will also be added to the final cut of the video.
DAY 2: FASHION WEEK SHOWS
We will be sitting front row to two shows on Sunday, February 11th at the Mercedes Benz Flagship Location.
12:00 : Meet at 770 11th Ave. New York, NY 10019
12:15 - 12:45 : Shoot group video / street style
12:45 - 2:00 : Seated front row at Gemma Hoi
2:00 - 3:45PM : Shoot photos & video outside
- Group photos / video
- Head-to-toe individual photos
4:00 - 5:00 : Seated front row at Collective Showcase
We will have access to the Primark Snapchat for a takeover. Primark would prefer each influencer take part in this to hype the "girl gang" theme for the day.
Brief and guidelines to come.