Top 6 initial choices from THB Marketing House
AMBASSADOR FOCUS GROUP
+ 10 posts per month on the app
+ Ambassadors share the app with their followers via Insta story to tell them to visit BFrow to shop their look & view other looks
+ Each influencer will be given a trackable link that they will use to add to the story to track clicks & downloads.
FOCUS GROUP MEETINGS
+ One meeting per month with powerpoint presentation and lead discussion with the influencers.
- User feedback
- User experience
- Features they want to see
- Features they don't like
- Hesitancy for sharing?
- Audience feedback - have they engaged, do they have questions, is it confusing?
+ BFrow app team should be prepared with updates, ideas, changes and specs for updates if available to be shared with influencers for feedback. This will need to be provided to us before the monthly meeting.
+ Notes and actions from the meeting will be shared with Round after.
This will allow us to track the amount of clicks and downloads to the app. This number can't be estimated ahead of time, as it will depend on how well received it will be to the public.
To rate the app improvement over the course of 3 months, Influencers will be given a survey at the start of the project. A separate set of influencers, not involved in the focus group will be given the same survey. At the end of the three months, both groups will be given the survey again to gage improvements. The second group of uninvolved influencers will help us accurately helps us gather unbiased opinions.
+ Influencer Budget $3,000 per month / $500 per Influencer