Top 6 initial choices from THB Marketing House
+ Influencers create 2 cubes per month on two different topics. With one cube being a premium cube.
+ Each cube should contain multiple forms of media - blog post content, photos, shop links & video if applicable.
+ Cubes should be promoted through Insta stories. (Influencers should have 10k following to have the "swipe up" feature enabled)
FOCUS GROUP MEETINGS
+ One meeting per month with powerpoint presentation and lead discussion with the influencers.
- User feedback
- User Friendly?
- Features they want to see
- Features they don't like
- Hesitancy for sharing?
- Audience feedback
- Is their audience interested? Stats from sharing
+ Quipler should be prepared with updates, ideas, changes and specs for updates if available to be shared with influencers for feedback.
+ Notes and actions from the meeting will be shared with Quipler.
An ideal group is lifestyle influencers that share a wide range of content - tech, fashion, beauty, wellness, mommy, travel, culturally diverse. Influencers must have at least 10k.
SOCIAL MEDIA MANAGEMENT
Social media presence is extremely crucial when promoting a brand. Our efforts must be aligned in all accounts to move forward with any sort of activation.
+ Daily Instagram posting
+ Posts to Facebook
+ THB Marketing House fee $10,000 per month
+ Influencer Budget $3,000 per month
*3 month minimum contract for proper management and results.