PRIMARK POP UP TRUCK ACTIVATION

FRIDAY APRIL 13th

11AM-2PM

LOCATION: Coney Island

THEME: license/ pop colour theme 

Alyssa Melendez

Libby Vilner

Gabriella Zacche


FRIDAY APRIL 27th 

11AM-2PM

LOCATION: Brooklyn Bridge

THEME: denim

Charlotte Bickley

Sophie Bickley

TBD

SATURDAY APRIL 14th

11AM-2PM

LOCATION: Kings Plaza shopping mall area

THEME: athleisure/ sports luxe vibe/ fashion jersey

Kasey Ma

Anna Kloots

Ana Romano


SATURDAY APRIL 28th

11AM-2PM

LOCATION: Smorgasburg

THEME: summer fashion

Ulia Ali

Vivien Tatham

Alexandra Lipps


POSTING SCHEDULE

SHOPPING DAY AT PRIMARK

INSTA STORY

Your transportation will be paid to and from Primark, which we will coordinate for you.

At Primark, you'll pick up your $200 gift card to shop your look. YOUR LOOK MUST GO WITH THE THEME OF YOUR DAY (see above)!!

*You will need ID to pick up your gift card

When you get to the store, be sure to take some stories & show the clothes!

- Tag @primark #iworkwithprimark #primarkusa

- Show the store

- Show items / trying on or hanging on the rack

- Mention prices

 

DAY BEFORE

INSTA STORY

- You will reveal location of the truck

"Hey guys, I'm going to be at (location) tomorrow to preview the latest Primark collection. They are opening this Spring in New York & they set up up pop-up shops all over Brooklyn. Come hang out!"

- Entice followers to come out and join in on the fun

- Tag @primark #iworkwithprimark #primarkusa

 

DAY ON LOCATION

INSTA STORIES

- Show your full Primark look

- Show the items in the shopping truck to give them a preview of what to expect to find in the new store

- mention prices

- tag friends

- Tag @primark + location #iworkwithprimark #primarkusa

- high energy

 

4 DAYS LATER

INSTAGRAM PHOTO

- Post a photo of your full look either alone or with the other influencers within 4 days of your event date.

- Caption should mention the Primark store opening in Brooklyn this Spring.

- Tag @primark #thbxprimark #iworkwithprimark #primarkusa + add location

DON'T FORGET TO TAG #thbxprimark or we won't know that you've posted!!

 

PAYMENT

+ We will pay for your transportation to and from Primark Staten Island to shop your look

+ You will be provided $200 gift card to shop at Primark

+ You will be paid $300 by check net-60 once all of your tasks have been completed and approved

+ additional $50 will be added to your payment to reimburse you for your transportation on your event day

THINGS TO REMEMBER

  1. You'll be photographed by the onsite photographer for a potential feature in a massive poster campaign that will launch in NYC immediately after.
  2. No payments will be provided until all actions have been approved
  3. Completed w9 & invoice will be required to receive your payment.
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